In the dynamic landscape of education and business alike, the importance of effective marketing cannot be overstated. By exploring the high value of marketing and the effects it has on people’s decisions, it is clear there is a profound impact on Highline College students and the broader community.
From fostering student engagement to shaping community dynamics, marketing plays an important role in connecting, informing, and empowering all students at Highline. In today’s society marketing serves as the bridge that connects students to the diverse opportunities available at Highline and within our community.
Digital platforms, social media, and targeted campaigns are not mere tools, but powerful conduits that showcase the vibrancy of campus life. Prospective and current students are informed about events, clubs, academic resources, and extracurricular activities, creating a vibrant campus culture.
Marketing goes beyond promoting campus events; it empowers students to make informed decisions about their educational journeys. Thoughtfully crafted content, virtual campus tours, and personalized communication aids students in navigating academic offerings, career services, and support systems.
The strategic use of marketing ensures that every student has the tools needed to thrive academically and personally. The community at Highline College thrives on shared experiences, inclusivity, and diversity.
Marketing acts as a catalyst in building this sense of community by showcasing student success stories, cultural events, and highlighting the institution’s commitment to diversity. It fosters a sense of belonging and pride among students, creating a strong and supportive academic community.
While interviewing Niko Regies from the IT Department, he emphasized that marketing positively influences social media due to its widespread use. He also highlighted the impact of marketing on college students, introducing them to valuable products, services, or opportunities that enhance their college experience.
Tony Johnson, the Director of Marketing for Highline College, spoke about the impact that marketing has on the success of the school. “Through our marketing efforts, we want to ensure the communities we serve keep us top-of-mind and understand our value proposition of educational access to all in our community, our extensive selection of degree and certificate options, and our robust support services and resources,” said Johnson.
On the downside of marketing, it can be excessive or misleading. Advertising that might lead students to make uninformed or impulsive decisions, such as purchasing unnecessary products or falling for scams.
The field of marketing possesses the inherent capacity to generate a multitude of advantages for communities, primarily by proactively tackling the challenges encountered in the marketing landscape. Marketing involves promotion of your products to your target customers which means you are communicating with potential customers.
Marketing can affect a lot of people in the wrong way if the advertisement that is featured is false advertising or contains misleading information. For example, if you see a commercial that says Nike shoes are 25% off of starting price and the customer walks in and sees that there is no sale at all, that is misleading information that was shown on TV.
When a company is marketing their products to the target audience, the customer is learning about the product that is being advertised. If the product is good the customer will likely buy it – that is one way it affects the community. Marketing was created to meet the needs of people and give information that is important to society.
In summary, marketing holds inherent potential to yield numerous benefits for communities by actively addressing the complexity of the marketing domain. Engaging in marketing entails effectively communicating with potential customers, thereby promoting products to target audiences.